• The global digital fashion market is expected to reach $50 billion by 2030, with some estimates as high as $53.4 billion. (credit: McKinsey)

    This growth is fueled by technological advancements, changing consumer behaviors, and the increasing importance of digital self-expression. Brands like Gucci and Louis Vuitton have already entered the space, indicating a strong future for digital fashion.

    ROBLUXE positions itself at the forefront of this growth by offering a platform that showcases the latest trends and innovations in digital fashion.

  • As the market expands, brands have the opportunity to create new revenue streams through digital collections, and immersive experiences. Early movers will capture significant market share and establish themselves as leaders in this emerging space.

    ROBLUXE provides brands with a unique opportunity to establish themselves in this market by offering exclusive content and collaborations.

  • Roblox users purchased 16 billion digital fashion items in 2024, reflecting a 15% YoY increase.

    This level of engagement highlights the strong demand for digital fashion among younger generations and underscores the potential for brands to tap into this market through immersive experiences and collaborations.

    The high engagement on platforms like Roblox indicates that digital fashion is not just a trend but a core aspect of Gen Z's lifestyle. Brands can leverage this by creating engaging digital content and collaborating with popular creators.

    ROBLUXE connects brands with this engaged audience through its editorial content and interactive features.

  • By understanding the strong demand for digital fashion, brands can tailor their strategies to meet the needs of Gen Z and Alpha, who are driving this growth through their preference for virtual self-expression.

    ROBLUXE helps brands tap into this demand by providing insights into the latest digital fashion trends and preferences.

  • 52% of Gen Z consumers are comfortable spending on digital fashion monthly, with 19% willing to spend up to $20 and 18% open to spending $50-$100 monthly. This level of spending highlights the potential for digital fashion to become a significant revenue stream for brands.

    Gen Z's willingness to spend on digital fashion underscores the market's growth potential. Brands can capitalize on this trend by offering exclusive digital collections and immersive experiences.

    ROBLUXE provides a platform for brands to connect with this engaged audience.

  • By understanding Gen Z's spending habits, brands can tailor their strategies to meet the demand for digital fashion. This includes focusing on exclusivity, customization, and community engagement—key aspects that drive Gen Z's purchasing decisions in the digital fashion space.

  • Roblox users purchased 16 billion digital fashion items in 2024, reflecting a 15% YoY increase.

    This level of engagement highlights the strong demand for digital fashion among younger generations and underscores the potential for brands to tap into this market through immersive experiences and collaborations.

    The high engagement on platforms like Roblox indicates that digital fashion is not just a trend but a core aspect of Gen Z's lifestyle. Brands can leverage this by creating engaging digital content and collaborating with popular creators.

    ROBLUXE connects brands with this engaged audience through its editorial content and interactive features.

  • By understanding the strong demand for digital fashion, brands can tailor their strategies to meet the needs of Gen Z and Alpha, who are driving this growth through their preference for virtual self-expression.

    ROBLUXE helps brands tap into this demand by providing insights into the latest digital fashion trends and preferences.

  • Roblox users purchased 16 billion digital fashion items in 2024, reflecting a 15% YoY increase.

    This level of engagement highlights the strong demand for digital fashion among younger generations and underscores the potential for brands to tap into this market through immersive experiences and collaborations.

    The high engagement on platforms like Roblox indicates that digital fashion is not just a trend but a core aspect of Gen Z's lifestyle. Brands can leverage this by creating engaging digital content and collaborating with popular creators.

    ROBLUXE connects brands with this engaged audience through its editorial content and interactive features.

  • By understanding the strong demand for digital fashion, brands can tailor their strategies to meet the needs of Gen Z and Alpha, who are driving this growth through their preference for virtual self-expression.

    ROBLUXE helps brands tap into this demand by providing insights into the latest digital fashion trends and preferences.

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MARKET GROWTH POTENTIAL
MARKET GROWTH POTENTIAL

The global digital fashion market is projected to reach $50 billion to $80 billion by 2030, driven by increasing adoption of AR/VR technologies and digital ownership.

ROBLOX ENGAGEMENT
ROBLOX ENGAGEMENT

Roblox boasts close to 90 million daily active users (DAUS), with users spending over 2.5 hours daily on the platform. This engagement highlights the potential for brands to tap into a highly active audience.

Digital Fashion Demand
Digital Fashion Demand

In 2024, Roblox sold 16 billion digital fashion items, a 15% YoY increase, underscoring digital fashion's growing importance. The normalization of XR/AR and virtual conferencing in education is also driving widespread adoption of immersive experiences, positioning ROBLUXE as a leader in this emerging space.

GEN ZALPHA INFLUENCE
GEN ZALPHA INFLUENCE

54% of Gen Z indicate that their physical style is significantly inspired by their avatars, showing the influence of digital fashion on real-world fashion choices.

DIGITAL SPENDING HABITS
DIGITAL SPENDING HABITS

52% of Gen Z consumers are comfortable spending on digital fashion monthly, indicating a thriving market driven by exclusivity and experimentation.

BRAND RECOGNITION IN DIGITAL FASHION
BRAND RECOGNITION IN DIGITAL FASHION
47% of Gen Zers believe wearing virtual garments from recognized brands is extremely important, highlighting the value of brand recognition in this space.
INCLUSIVITY INSIGHT
INCLUSIVITY INSIGHT

67% of Gen Z prioritize sustainability when buying fashion, and 70% value customization and diverse representation in digital fashion, driving demand for eco-friendly and inclusive digital alternatives.

MARKET POTENTIAL
MARKET POTENTIAL

By understanding Gen Alpha's purchasing habits and preferences, brands can tailor their marketing efforts to effectively engage with this demographic. This includes focusing on digital platforms, sustainability, and inclusivity.

ROBLUXE provides a platform that aligns with these values, offering brands a way to tap into Gen Alpha's market potential.

Non-LINEAR CUSTOMER JOURNEY
Non-LINEAR CUSTOMER JOURNEY

Gen Z has dismantled the traditional marketing funnel, favoring a cyclical model of inspiration, exploration, community, and loyalty. Brands must now focus on continuous engagement across multiple platforms, fostering a sense of community and authenticity to resonate with Gen Z.

165,000,000,000

(Yes, that’s billion)

This is the amount of time players updated their avatars…in 2023! Can you imagine the number as of 2025?