The global digital fashion market is projected to reach $50 billion to $80 billion by 2030, driven by increasing adoption of AR/VR technologies and digital ownership.

Roblox boasts close to 90 million daily active users (DAUS), with users spending over 2.5 hours daily on the platform. This engagement highlights the potential for brands to tap into a highly active audience.

In 2024, Roblox sold 16 billion digital fashion items, a 15% YoY increase, underscoring digital fashion's growing importance. The normalization of XR/AR and virtual conferencing in education is also driving widespread adoption of immersive experiences, positioning ROBLUXE as a leader in this emerging space.

54% of Gen Z indicate that their physical style is significantly inspired by their avatars, showing the influence of digital fashion on real-world fashion choices.

52% of Gen Z consumers are comfortable spending on digital fashion monthly, indicating a thriving market driven by exclusivity and experimentation.

47% of Gen Zers believe wearing virtual garments from recognized brands is extremely important, highlighting the value of brand recognition in this space.

67% of Gen Z prioritize sustainability when buying fashion, and 70% value customization and diverse representation in digital fashion, driving demand for eco-friendly and inclusive digital alternatives.

By understanding Gen Alpha's purchasing habits and preferences, brands can tailor their marketing efforts to effectively engage with this demographic. This includes focusing on digital platforms, sustainability, and inclusivity.

ROBLUXE provides a platform that aligns with these values, offering brands a way to tap into Gen Alpha's market potential.

Gen Z has dismantled the traditional marketing funnel, favoring a cyclical model of inspiration, exploration, community, and loyalty. Brands must now focus on continuous engagement across multiple platforms, fostering a sense of community and authenticity to resonate with Gen Z.